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The Range of Your Markets
by
Wayne Lee
Until you are
established in the field of entertainment and you have built up a solid
reputation, you may have to dip your feet into many ‘ponds.’ There is a
wide range of markets available. Getting more shows in various markets
eventually allows you to pick the one or two markets you want to perform
to. This strategy has a couple of powerful benefits. First, it gives you a
chance to test the water, and to experience who you really enjoy performing
to. For example, in my own experience, I started out performing at
nightclubs, schools, and private parties. Each show was tailored to
different audiences, thus the shows were slightly different in content and
delivery. After a few years, I gained experience and developed skills that
helped me to become versatile in marketing and performing to different
clients. Along this journey, I also discovered that I preferred to perform
to corporations and the larger fairs. Now my target market is well defined
and I have built up numerous contacts in many markets.
It is also amazing how
each market lends itself to other markets. You might be performing at a
nightclub and someone in the audience sees you and wants to book you for a
corporate show.
I think it is great to
have big aspirations of performing in a Vegas showroom, but it will not
happen over night. Through many different performances, you will refine
your show and build up your relationships with a wide range of people. Test
the markets until you get what you want.
The following markets
may be of interest to you:
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Associations
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Casinos / showrooms
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Christmas parties
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Comedy clubs
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Conventions
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Corporations
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Cruise lines
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Fairs and festivals
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Fundraisers
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Nightclubs
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Non-profit organizations
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Private parties (b-days, anniversaries, etc)
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Restaurants
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Schools and colleges
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Theatres
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Trade show
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